Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

Carla is a graphic design expert who uses her creative expertise to produce ads, flyers, brochures, newsletters, postcards, e-mail marketing campaigns, logos, web sites and identity branding systems. She has been interested in art all her life and has a degree in Visual Communications from the Art Institute of Pittsburgh. She enjoys art, gardening, baking, cake decorating, spending time with her family, and reading Stephen King novels. She has extensive experience in the graphic design industry with advertising agencies, publishing companies, associations, magazine publishers and small and large businesses.

What is a Responsive Website and How Can It Help Your Business?

What is a Responsive Website and How Can It Help Your Business?

 

First Things First: What is a Media Query?

Media queries look at the capability of the device, and can be used to check many things, such as the width and height of a browser window. Media queries are a cornerstone technology of responsive web design.

Fixed, Fluid, Adaptive and Mobile Websites

In the past, people viewed websites mainly on desktop computers where websites had a fixed (or permanent) width to fit the size of the screen. With tablet and smartphone advancements, websites evolved into a variety of options:

 

Fixed Websites

When viewed on a mobile device, the fixed website either gets cut off or presents scroll bars to view the entire site. A fixed website has set widths, and no media queries.

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7 Ways to Cheer Up About Summer Ending

7 Ways to Cheer Up About Summer Ending

7 Ways to Cheer Up About Summer Ending

Beat the End of Summer Blues

The official last day of the 2015 summer season is September 23rd, but for most of us Labor Day signals the end of summer. Does the thought of summer ending leave you feeling blue? Let's enjoy these last days of summer so that we can head into the fall season recharged and ready to perform our best for our businesses. Here are 7 ways to cheer yourself up at the end of summer!

  1. Take one last trip to the pool, lake or beach. Pack a picnic and enjoy the day.
  2. Go on a long bike ride or walk in a park. Breathe in the fresh air.
  3. Have an outdoor movie night or camp out in the backyard.
  4. Make homemade smoothies or ice cream.
  5. Go barefoot and read a book.
  6. Shop some end of season summer sales.
  7. Go to an amusement park.

Maybe your favorite seasons are fall or winter? In any case, with a little rest and relaxation, we can head back to work energized to market and grow our businesses!

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5 Easy Ways to Improve Your Website and Marketing Over the Summer

5 Easy Ways to Improve Your Website and Marketing Over the Summer

Do you have a little summer down time in your business, or was it on your vision board to make some marketing improvements over the summer months? Here are 5 easy ways to make huge improvements in your marketing!

  1.  Add value to your website by adding videos, PDFs or brochures about your business.
  2.  Keep your website looking professional by reviewing your website and removing any outdated content. Update it with new, fresh content.
  3.  Research your SEO results and look for ways to improve your website traffic or find ways to take advantage of your high traffic areas.
  4.  Update your social media. Create a schedule for your social media marketing and stick to it.
  5.  Prepare some blog posts and create a stock pile of information that you can pull from when you are busy. Post a few blogs now.
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How to Work with Your Graphic Designer to Get the Results You Want

How to Work with Your Graphic Designer to Get the Results You Want

If you are reading this, you may be thinking about hiring a graphic designer to create your logo, design your website, or design some marketing materials and are wondering how to get the best results. Here are 5 tips for a winning experience!

  1. Identify your target market. Before you meet with your designer, identify your target market. This is basically your Buyer's Persona. What is their age and gender? What are their interests and values? What problems can you help them solve? This information is very important - it will be your graphic designer's roadmap for all of your marketing.
  2. Think through your goals and ideas before meeting with your designer. Business owners are usually very busy, with many tasks on their plates. The first impulse is to tell the designer, "I don't have time to do this project. Just give me a few ideas".  This leaves your designer with a very broad spectrum of possible concepts. When you see the first proofs, they may not hit the target. A graphic designer does not know your business as well as you do. Think through your goals and be sure to mention specific ideas that you may have. Share as much information as possible upfront, to avoid costly rounds of revisions later.
  3. Find samples of similar projects that you like and don't like. This is really valuable information for your graphic designer to know. It's a great starting point for research and automatically weeds out any ideas that you will not like, saving both time and money for you and your designer. Now that your designer knows what to avoid and what you love, the doors to creativity are open!
  4. Answer questions from your designer promptly and provide needed materials. If your designer needs artwork or text, provide these items promptly. Otherwise, it will hold up your project and push deadlines out further. If you do not understand their request due to a lack of knowledge, do not be afraid to ask for help! There are often many answers that your designer can provide to concerns that you may consider roadblocks. They have probably dealt with your issue many times before and can quickly answer your questions or offer their help.
  5. When you review your graphic designer's work, review it thoroughly the first time. Don't expect everything to be perfect on the first proof. But do look over everything carefully and compile a thorough list of changes. Making a small change here and there every time you look at the project is much more time consuming than taking the time to to provide an organized list of changes that can be done all at once.

When you connect with that great graphic designer, be sure to refer others to them and spread the word!

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Comparing Cheers Reruns With Facebook Marketing: You Wanna Be Where Everybody Knows Your Name

Comparing Cheers Reruns With Facebook Marketing: You Wanna Be Where Everybody Knows Your Name

Lately we have been watching reruns of the hit television sitcom from the 80s, "Cheers". We have noticed that Facebook marketing is a lot like walking into Cheers. It's a place where your friends gather, you share stories of the day, and "everybody knows your name". Facebook is a marketing tool where your personality can really shine through and your customers can connect with you on a more personal level. Add a touch of humor and some inspiring imagery, and soon customers will be flocking to your website, eager to find out more about your business.

What Should You Post on Your Business Facebook Page?

Make sure you have a variety of posts. Here are a few ideas:

  •  Share what inspires you about your business.
  •  Feature your employees doing a great job at work.
  •  Add quotes related to your business.
  •  Share charitable causes in which you participate.
  •  Announce special offers and promotions.
  •  Highlight some of your latest projects.
  •  Share fun photos from around the office.
  •  Answer your customers' top questions.


Right now, we're watching the early episodes of Cheers. As the seasons progress, we will see new faces and experience new dynamics in the characters' interactions. In the same way, Facebook is evolving and styles are changing. Remember to post consistently and have fun!

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Hit a Home Run: Cover All Your Bases with Great Website Marketing

Hit a Home Run: Cover All Your Bases with Great Website Marketing

Hit a Home Run

Everyone knows that winning a baseball game requires the teamwork of all the players. The same is true for website marketing. When all of your marketing efforts are working together, your website will bring you business - and that's a win! Just as a team needs to practice to play well together, you should always be working on ways to improve your website. And just as you have a better chance of scoring when the bases are loaded, you will also have more opportunities for leads and new business with the more marketing strategies you employ.

Who Are Your Website All-Star Team Players?

  • First Base: Great, informative content that answers the questions of your target buyer's persona.
  • Second Base: A history of your business, and your mission and vision statements.
  • Third Base: Social Media
  • Shortstop: SEO
  • Right Field: Blogs
  • Center Field: Galleries/samples of your work
  • Left Field: Testimonials of satisfied customers
  • Catcher: Contact Forms, Free Estimate Forms, Order Forms
  • Pitcher: Offers and Promotions

How to Hit a Home Run with Your Marketing

Great website marketing works well together. SEO will help your business get found online. When someone visits your site, the content aimed at your target buyer's persona will educate and build trust. They will read about the history of your business, your vision and goals. They will stick around to browse samples of your work, or read a blog to help them solve a problem. They will see testimonials of others you have helped and gain more confidence in your business. They will jump over to your Facebook, Twitter, Google Plus, LinkedIn or YouTube page to learn more about you. Your personality will come through in your social media and they will feel connected to your business even more. They may see an offer or promotion and be prompted to contact you directly. Congratulations - you now have a customer ready to do business!

Put Me In Coach, I'm Ready to Play!

Ready to turn your website into a marketing machine? Make a checklist of what you would like to accomplish and set some deadlines. It takes time to pull all of your marketing strategies together, but every base you cover brings you closer to home plate. Feel free to contact us at DeCarlo Studios for advice or help with your website marketing and print marketing.

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How to Work Through a Creative Block: Tips From an Artist

How to Work Through a Creative Block: Tips From an Artist

If you are working on a creative project and are having trouble coming up with an idea, don't worry, you are not alone. Many artists have encountered what is known as a creative block, or "the inability to access one's flowing stream of inspiration and creativity". Relax, creative blocks are temporary and there are many strategies to get those ideas flowing again. Here are a few:

  1. First of all, plan time to complete your project, so that you are not rushed. Don't wait until the last minute to start your project – unless you are one of those people who thrives on the pressure of deadlines. If you are one of these people, then this strategy probably won't matter to you. For the rest of us, working on a planned timeline reduces anxiety and promotes creativity.
  2. Take a break and enjoy a change of scenery. Sometimes our minds get "stuck" into one way of thinking and simply changing our environment does a world of good. Go for a walk, work in a different room, or work on another project for a little while. After a relaxing break, new ideas often come easily.
  3. Brainstorm ideas. Write or draw every idea that comes into your mind, even the ones that seem crazy. This will often set off a new train of thought that will spark some "out of the box" ideas. Brainstorming with and bouncing ideas off of another person can often be helpful too.
  4. Research others who have had success with your type of creative project. Try googling words or phrases to find some samples. Browse through photo libraries to get visual inspiration. On a regular basis, be a "collector" of samples, photos, and prints of nice ideas and creative designs that you like and can refer back to when you are having a creative block. But don't copy someone else's work – use their work to inspire some new ideas of your own.

Are you feeling better? Remember, creative blocks are temporary. Often, a good night's sleep will take care of everything. Don't give up - remember Thomas Edison's quote, "Genius is one percent inspiration and ninety-nine percent perspiration"!

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5 Reasons Why Art is Good for Your Health

5 Reasons Why Art is Good for Your Health

What is Art?

Our beloved art teacher from high school taught us early on that in the most basic terms, art is defined as "anything man-made". This can be anything from painting, drawing, photography and crafts to music, theater and writing – any many other forms of art in between.

Art is also good for your health. It's good for adults, kids and the elderly.

Here are 5 reasons why art is good for your health:

  1. Creating art gives one a positive feeling of accomplishment. We develop skills, discover joy in our work and enjoy the response it elicits in others.
  2. Art can be used to express and release thoughts, feelings and emotions.
  3. Time disappears when you are being creative. It encourages problem solving, imagination, and develops the brain. We look at things and see details we didn't notice before.
  4. Creating and enjoying art increases relaxation and reduces stress and anxiety. Studies show that art improves our health and well being.
  5. Art improves our atmosphere and environment and sets a mood. It improves communication and it connects us with other cultures.

It doesn't matter if you think you are talented at the type of art you perform or not, what matters is the process. Create art because you enjoy it! Why not embrace your artistic side, expand your creativity and improve your health along the way!

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Why You Must Have a Vision Board for Your Business (and How to Create One)

Why You Must Have a Vision Board for Your Business (and How to Create One)

What is a Vision Board?

The general idea behind a vision board is that you create a visual collage of inspirational words and images that represent your dreams, desires and goals in life – they can be either personal or business based. It is a visualization tool that helps you focus and affirm the dreams that make you happy in life and business. Focusing on your vision board activates an energy which attracts the things on which you are focusing. Without getting into quantum physics, this is simply based upon the principle, "Like attracts like." When you surround yourself with positive images, your life changes to match your desires and goals.

Why You Must Have a Vision Board for Your Business

A vision board is a tool to create and manifest very specific goals for your business. What do you want your business to look like in one year, or in five years? What will your dream office look like and how many employees will you have? Who are your ideal customers? How will your business improve your personal, spiritual and family life? Are you involved with volunteer projects? How many hours are you working per week? Maybe you created a business plan that includes all of these details, but it's sitting on your shelf where you hardly ever see it. A vision board is a different approach to set goals for your business in a new way – a visual one that you can look at every day so that you can stay focused on achieving your dreams.

4 Simple Steps to Create a Personal or Business Vision Board

  1. Gather materials: a poster board, markers, magazines, drawings, and glue or a glue stick.
  2. Go through the magazines and tear out pictures and words, imagining things that you want and staying focused on the positive. Try to find images that reflect the outcomes that you desire and not necessarily the material result. For instance, instead of focusing on a pile of cash, focus on what the money will bring you. Be relaxed and open minded as you brainstorm imagery. You may even have epiphanies about things that you didn't even realize that you wanted. Maybe it's not even what you want for yourself, but ways that you can help others.
  3. Go through all of the images and words, and lay them out on your poster board. Get rid of the ones you don't really want. You must have a firm belief in the ideas that you place on the board. If you have any doubt in your images, they probably won't work. Once you have them laid out, glue them in place. Use markers to add more words and colors. Draw in words and pictures for the things for which you couldn't find an image. Make it bright and colorful. Don't get hung up on it being perfect. Have fun with it!
  4. When you are done, hang the vision board in a place where you will see it often. Look at it before you go to bed and when you wake up in the morning. See yourself achieving the things on your vision board. Be grateful and thankful for all of the blessings in your life. Acknowledge the changes that have taken place and the goals that have come true thus far. Your business will grow and prosper as you see it coming true.

It's the start of a new year – the perfect time to create a Vision Board for your business. Get started today!

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5 Signs That Your Website is Not Working For Your Business

5 Signs That Your Website is Not Working For Your Business

Websites are the New Yellow Pages

If you are reading this, chances are pretty good that your web site may need some updating or redesigning. Remember when you used to turn to the Yellow Pages to find a business when you needed one? When was the last time you used a phone book?  Years ago, you were in good shape if you simply had a website. Now web sites are the main source of marketing and there's a lot of competition out there.

5 Signs That Your Website is Not Working For Your Business

If you are wondering if your web site is not working for your business, here are 5 clues that you need to make some updates:

  1. You have poor Google Analytics reports. If you have low search engine rankings, a high bounce rate, low time spent on your site, and low average page views, then there is huge room for improvement on your website.
  2. You have recently changed the branding of your company. If you have a new company logo and/or color scheme, you definitely need to update your website to your new look. Consistent branding across all of your marketing materials encourages brand loyalty and sets you apart from your competitors. Your customers will see your professionalism and have a higher trust and value in your business.
  3. It's hard for you to make simple updates on your website. You do not need to be an expert web developer or run and call your web person every time you need to make a small change. It can even be as simple as changing a price or a phone number. DeCarlo Studios uses the Joomla CMS (content management system) and we make sure our customers are in control of their own websites and can make minor changes and updates if they choose to do so.
  4. Your website looks old and outdated. Your website should be continually updated with new and relevant information for your customers. It should have new photos and information about your products and services. It should be clean, well organized and visually pleasing. Not only does a current website look great, a continually updated website also increases Search Engine Optimization (SEO).
  5. Your website visitors aren't converting. Maybe people are visiting your website, but your phone isn't ringing with new business. It isn't enough these days to simply have a website with basic information about your business and a way to contact you. It has to be a marketing funnel, full of detailed information that your customers are seeking. You need to be helping them solve their problems, earning their trust, and proving that you are the best in your field. It needs to be active, engaging and have a variety of social media, blogs and e-newsletters.

Yes, I Do Need a Website Update … Now What?

So you have determined that you do need some updates made to your website, or maybe you need a website redesign. You want to have full control of your site and the ability to handle minor updates on your own. Or maybe you know that you need to improve your site, but aren't sure just where to start. DeCarlo Studios is here to help!  Call us for a free, no obligation consultation and we can help you turn your website into a marketing machine!

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Simple Steps to Create a Buyer's Persona for Your Business

Simple Steps to Create a Buyer's Persona for Your Business

What is a Buyer's Persona?

Buyers personas are a crucial part of marketing. What is a buyers persona? It is a fictional representation of your ideal customer. Think of it as writing a short story all about your perfect, dream customer. It's a mix of real data and a little creative speculation in a fun, informative story format.

What are the Benefits of Having a Buyer's Persona?

Once you know everything about your dream customer and have created a buyer's persona, you will have a roadmap for targeting all of your marketing. You will be working smarter, creating better marketing, and connecting more directly with your customers. This will naturally create a higher success rate in your campaigns. You will become their trusted go-to source for information and assistance because you know their values and needs, and you have the answers to their problems. Many companies have multiple buyer personas to target different clients.

How Do I Research for a Buyers Persona?

In order to create the perfect buyer's persona you need to do a little research. Ask yourself a lot of questions about your target customer and answer them. Interview some of your current customers. Talk to your sales department about what types of customers bring in the best sales and find out what their common issues are.

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Writing Marketing Content Isn't as Scary as a Stephen King Novel

Writing Marketing Content Isn't as Scary as a Stephen King Novel

No one is a master of suspense more than Stephen King. Stephen King expertly weaves his tales of horror and keeps his readers glued to every word, gripped in fear. Many clients admit that they are terrified at the prospect of writing content for blogs, e-newsletters and social media. But writing marketing content doesn't have to be as scary as reading a Stephen King novel. We know that these forms of marketing improve your website's SEO (Search Engine Optimization), builds relationships with your clients and establishes you as an expert in your field. So what's a non-writer to do when faced with the daunting task of writing for marketing materials?

Read and Write Often

Stephen King is a huge believer in reading a lot, writing a lot and not being afraid to fail. Good writing takes practice and a leap of faith. The more you read and write, the better you will become. Research others who are doing what you want to do and see what they are doing to be successful. If you want to build a Facebook presence, check out other companies who are doing it well. You will be surprised at how many new ideas this will spark for your own Facebook page. Sometimes the hardest part is simply getting started and a fear of failure. Fear and procrastination are two things that impede the creative process. Make it a priority to set small goals every day with your writing, and it will become easier every day.

Put Yourself in Your Customer's Shoes

Are you looking for ideas and topics to cover in your marketing materials? Speak directly to your customers and answer the questions that they often ask you. What are the topics that are most important to them? Strive to address and answer these concerns in your blog, e-newsletters and social content. "How-To" articles are a great way to answer questions. It is not enough these days to simply say how great you are on your website or marketing materials. Customers want to see testimonials from other customers, they want to see details about your business and they want to be reassured that you are the best person to help them. There are plenty of other businesses in competition with yours. Make sure your content is detailed and you will come out the clear winner and prompt a call to action.

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Image Resolution, Quality, Output and Size

Image Resolution, Quality, Output and Size

Here are a few tips to follow to get the most out of your images in print and on the web:

Image Resolution

Image resolution is also referred to as "DPI" (dots per inch). It tells us how many dots or pixels a digital image contains per inch. The more dots per inch, the higher the detail and quality of the photo, and the larger file size. Different type of output devices require different types of resolution. Always discuss the DPI requirements of your project with your printer or graphic designer if you are unsure of the DPI requirements. If you are going to use a variety of devices, it's best to create your images as high as possible, around 300 DPI as a starting point.

Image Quality and Size

Is it okay to attempt to res-up an image to 300 DPI?
If your original image is less than 300 DPI and will be used at 100 percent or more, increasing the resolution up to 300 DPI will generally degrade the photo and make it look pixellated or blurry.

What about downsizing?

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What Makes a Great Logo Design?

What Makes a Great Logo Design?

A Great Logo is a Strong Visual Representation of Your Company

Your company logo needs to personify who you are as a business. It will often be the first thing that people see in your marketing and it is the centerpiece of your company's image and branding. It will be the connecting force between you and your clients so it's important to carefully think through what you want your logo to look like. The best logos are simple and memorable. They do not need a lot of detail. Some logos are simply words, and others have graphics along with them. A lot of research should be done to make sure that your logo design reaches your target audience. Take into consideration not only your company's image but also your buyer's age group and preferences – this will help set the style for your logo design.

 

A Great Logo is Technically and Graphically Strong

Scalable

A logo should be scalable to many different sizes without losing quality. For this reason, logos in vector format work best. The special effects you can achieve in Adobe Photoshop may be tempting, but a Photoshop file is only a photo and it may become pixellated when enlarged and will not look professional. Your logo will be used in many different ways and different sizes. Small lines and shapes can disappear or fill in when the logo is reduced to a small size, so it must be designed with this in consideration.

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Why Adding Badges and Awards to Your Website is Important

Why Adding Badges and Awards to Your Website is Important

Many of our website customers subscribe to sites to get reviews in order to help attract customers and establish a reputation. They offer rewards in the form of "badges" that can be placed on their website. Other times clients receive awards based on being "voted" the best at something in their field of expertise. It's important to place these badges and awards on your website.

 

Benefits of Adding Badges and Awards to Your Website

  • The badges are a link to a reputable site which many times also links back to you – this raises awareness and social sharing possibilities, thus improving your SEO opportunities.
  • Badges mark your achievements as a business. Winning awards over the years helps to build your reputation.
  • When customers see your badges on your website, this establishes a trust and credibility for your business. They are more likely to do business with you when they see that someone else has given you a good review or award.

Examples of Review Sites

There are many review sites where reviews can be posted about people, businesses, products, or services. You can even set up an area on your own website where clients can submit testimonials and reviews. Here are a few popular services that many of our clients use:

  • Angie's List
  • Yelp
  • Wedding Wire
  • YOUZZ
  • Google Reviews
  • Better Business Bureau (BBB)
  • Facebook, LinkedIn, and Twitter
  • Your own website (clients submit reviews and testimonials)

Where to Place your Badges or Awards

A common question that we are asked is, "Where do I place my badge/award on my website?" The header (the topmost section of your website, usually where your company logo and phone number are located) is a great place to add your badge. The footer is also a great place to add badges, alongside your social media links. Some clients even opt to create a separate page dedicated to the award. And by the way, don't forget to add your badges and awards to your printed marketing materials too!

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Generate Selling Power with Testimonials

Generate Selling Power with Testimonials

Testimonials are a powerful way to bring in new business. They help generate sales in your printed marketing materials, and adding a testimonials page is one of the easiest way to improve your website. Testimonials from happy customers builds trust, offers unbiased opinions, and has the power to persuade a customer who is on the fence about a sale.

Testimonial Formats

What are some of the common formats for testimonials? Written testimonials are excellent. They are full of rich keywords (both long and short) which will improve your website's SEO. Written testimonials are also a great addition to all of your printed materials.

Video testimonials are great too. They are more personal and people connect with them. They can also be embedded or linked from a You Tube channel, which helps build your company's social media presence. Even better, the video could even showcase your product or service in use.

What Makes an Effective Testimonial?

There are many great testimonials, but some are much better than others. How can you tell the difference between a good one and a great one? A great testimonial has actual facts and figures, and is very specific about what your product or service can do for others. It would be even better if the testimonial were written by a happy customer who is in your target market (or buyer's persona) that your potential customers could relate to. A great testimonial also endorses the exact selling points that you highlight in your marketing, driving home the benefits and impact of using your service or product.

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Giver's Gain: The Benefits of Volunteering

Giver's Gain: The Benefits of Volunteering

Making a Difference in Yourself and Your Community

Meeting New People

Many lifelong friendships are formed while performing volunteer work. The people that you meet can be a great source of inspiration. You will meet a diverse group of people and learn patience and respect for people of many different backgrounds and capabilities. Some of these people may even turn into important networking contacts in the future.

Learning Something New

Sometimes when we volunteer we have to reach outside of our boundaries and learn new skills or adapt to new situations. These skills can be applied to other areas of our life.

Improve Your Health

Changing the focus of your thoughts outward to other people can help relieve depression and help you feel needed and valued. It builds your self-esteem and self-confidence. It's also a way to express thanks for help you may have received during a similar situation. In giving back, we help others learn from our experiences too.

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SMART Goals: How to Bracket Your Business for Success

SMART Goals: How to Bracket Your Business for Success

Business Goals: A Formula For Success

A critical part of business strategy is planning goals for your business. When we write down our goals, we have more confidence, are more motivated to reach results, and have more success in meeting our goals. But sometimes the biggest hurdle is simply getting started. Breaking large goals into smaller milestones helps us get closer to our big goal one step at a time, building confidence and momentum along the way.

What are SMART Goals?

SMART goals help us clarify our goal so that it is actionable and achievable. What is a SMART goal? It is a goal that is:

  • S:  Specific. It is well-defined and focused. Once we focus on a goal, it becomes a magnet, and all your energy is focused on this goal.
  • M:  Measurable. Put concrete numbers on your goal. It is a way to see if you are on track so that you can adjust your course if needed.
  • A:  Attainable. Dreaming big is good. But your goals must be attainable for you to make progress. Do you believe that you can realistically reach your goal?
  • R:  Relevant. Choose a goal that is relevant to your business and its success. Don't choose a goal because someone else thinks you should do it. Choose one because YOU want to do it.
  • T:  Timely. Write down a specific date to reach your goal. Having a deadline helps you set a pace to reach your goal to stay on track and keep you accountable.

March Madness: Bracketing Your Business Goals

We have created a fun analogy to help you get started planning your first SMART business goal. Every year in March, fans eagerly choose teams and follow basketball games in the hopes that their favorite will win the NCAA Championship. We're going to bracket a few goal ideas. Set your business up for success by picking a few different ways to build your business. Then narrow it down to ONE goal, and follow through to meet your goal (of course, they will ALL be winners!)

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