Testimonials are a powerful way to bring in new business. They help generate sales in your printed marketing materials, and adding a testimonials page is one of the easiest way to improve your website. Testimonials from happy customers builds trust, offers unbiased opinions, and has the power to persuade a customer who is on the fence about a sale.
What are some of the common formats for testimonials? Written testimonials are excellent. They are full of rich keywords (both long and short) which will improve your website's SEO. Written testimonials are also a great addition to all of your printed materials.
Video testimonials are great too. They are more personal and people connect with them. They can also be embedded or linked from a You Tube channel, which helps build your company's social media presence. Even better, the video could even showcase your product or service in use.
What Makes an Effective Testimonial?
There are many great testimonials, but some are much better than others. How can you tell the difference between a good one and a great one? A great testimonial has actual facts and figures, and is very specific about what your product or service can do for others. It would be even better if the testimonial were written by a happy customer who is in your target market (or buyer's persona) that your potential customers could relate to. A great testimonial also endorses the exact selling points that you highlight in your marketing, driving home the benefits and impact of using your service or product.
How to Get Testimonials from Your Customers
We've established the fact that testimonials are a great way to improve your website and marketing materials, what the best formats are, and the elements of a great testimonial. So how do you get a testimonial from your customers? Here are some ideas:
- Send an e-mail survey after the completion of a service or sale.
- E-mail or call the client to request a testimonial.
- If the customer expressed their satisfaction verbally or in an e-mail, ask their permission to use their comments in your company's marketing.
- Bring a brief, written survey form with you to the point of service and ask the customer if they would mind taking a few minutes to fill out a quick survey.
Once you have your testimonial, be sure to proof it and make minor corrections for spelling and grammar. Most people do not want their full names used. Using initials for first and/or last names is appropriate. Include the city or state if possible. This helps build a geographic presence. Great testimonials will help increase your sales, multiply your profits, and improve your website's SEO.
Start collecting testimonials today!