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How to Work with Your Graphic Designer to Get the Results You Want

How to Work with Your Graphic Designer to Get the Results You Want

If you are reading this, you may be thinking about hiring a graphic designer to create your logo, design your website, or design some marketing materials and are wondering how to get the best results. Here are 5 tips for a winning experience!

  1. Identify your target market. Before you meet with your designer, identify your target market. This is basically your Buyer's Persona. What is their age and gender? What are their interests and values? What problems can you help them solve? This information is very important - it will be your graphic designer's roadmap for all of your marketing.
  2. Think through your goals and ideas before meeting with your designer. Business owners are usually very busy, with many tasks on their plates. The first impulse is to tell the designer, "I don't have time to do this project. Just give me a few ideas".  This leaves your designer with a very broad spectrum of possible concepts. When you see the first proofs, they may not hit the target. A graphic designer does not know your business as well as you do. Think through your goals and be sure to mention specific ideas that you may have. Share as much information as possible upfront, to avoid costly rounds of revisions later.
  3. Find samples of similar projects that you like and don't like. This is really valuable information for your graphic designer to know. It's a great starting point for research and automatically weeds out any ideas that you will not like, saving both time and money for you and your designer. Now that your designer knows what to avoid and what you love, the doors to creativity are open!
  4. Answer questions from your designer promptly and provide needed materials. If your designer needs artwork or text, provide these items promptly. Otherwise, it will hold up your project and push deadlines out further. If you do not understand their request due to a lack of knowledge, do not be afraid to ask for help! There are often many answers that your designer can provide to concerns that you may consider roadblocks. They have probably dealt with your issue many times before and can quickly answer your questions or offer their help.
  5. When you review your graphic designer's work, review it thoroughly the first time. Don't expect everything to be perfect on the first proof. But do look over everything carefully and compile a thorough list of changes. Making a small change here and there every time you look at the project is much more time consuming than taking the time to to provide an organized list of changes that can be done all at once.

When you connect with that great graphic designer, be sure to refer others to them and spread the word!

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