Hit a Home Run
Everyone knows that winning a baseball game requires the teamwork of all the players. The same is true for website marketing. When all of your marketing efforts are working together, your website will bring you business - and that's a win! Just as a team needs to practice to play well together, you should always be working on ways to improve your website. And just as you have a better chance of scoring when the bases are loaded, you will also have more opportunities for leads and new business with the more marketing strategies you employ.
Who Are Your Website All-Star Team Players?
- First Base: Great, informative content that answers the questions of your target buyer's persona.
- Second Base: A history of your business, and your mission and vision statements.
- Third Base: Social Media
- Shortstop: SEO
- Right Field: Blogs
- Center Field: Galleries/samples of your work
- Left Field: Testimonials of satisfied customers
- Catcher: Contact Forms, Free Estimate Forms, Order Forms
- Pitcher: Offers and Promotions
How to Hit a Home Run with Your Marketing
Great website marketing works well together. SEO will help your business get found online. When someone visits your site, the content aimed at your target buyer's persona will educate and build trust. They will read about the history of your business, your vision and goals. They will stick around to browse samples of your work, or read a blog to help them solve a problem. They will see testimonials of others you have helped and gain more confidence in your business. They will jump over to your Facebook, Twitter, Google Plus, LinkedIn or YouTube page to learn more about you. Your personality will come through in your social media and they will feel connected to your business even more. They may see an offer or promotion and be prompted to contact you directly. Congratulations - you now have a customer ready to do business!
Put Me In Coach, I'm Ready to Play!
Ready to turn your website into a marketing machine? Make a checklist of what you would like to accomplish and set some deadlines. It takes time to pull all of your marketing strategies together, but every base you cover brings you closer to home plate. Feel free to contact us at DeCarlo Studios for advice or help with your website marketing and print marketing.