Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

Is Your Website a Marketing Funnel?

Is Your Website a Marketing Funnel?

A marketing funnel is a must-have if you want to generate new business from your website. Here is a look at a successful marketing funnel model.

Top of the Funnel

The top of the funnel is the part that draws online traffic to your site. Here are great top of the funnel tools and offers that draw visitors to your website:

Blogs

This is a great way to get found on search engines and to become a thought leader in your industry. A blog is great for boosting your search rank. The blog should be helpful and interesting to people searching for solutions you provide. The blog should be optimized around the keywords you want to rank for, but remember that you are writing for people first, then search engines. Free Ebook Learning SEO from the Experts.

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6 Steps to a SMART Online Marketing Plan

6 Steps to a SMART Online Marketing Plan

Here’s a quick 6-step plan to get you started with your smart online marketing plan.

1. Define Your Objective

What is the goal or end result you expect your online marketing plan to achieve? Write the goal down but take your time and think about it. Define your objective on paper and make it simple and clear.

2. Define Your Target

Who are you marketing to? Be very specific about identifying who they are. Is it more than one type or kind of target? How does your product or service benefit them? Where do you find your targets “hanging out” so you can get your message out to them? The clearer you are about describing your target, their habits and hangouts, the better your message will be received by your target. Here's a great power point template to help you define your marketing target. It's called a Buyers Persona Template and it’s designed to help you clearly define your target audience. 

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Conducting Your Online Marketing Symphony

Conducting Your Online Marketing Symphony

Marketing, when done right, is like a well-conducted symphony orchestra. It's sweet music to the ears of prospective customers because it engages them and touches their emotions. 


The keys to a successful orchestra are: 1. musicians knowing how to play their instruments well; 2. playing together in the correct key; 3. reading the music; 4. playing well with the rest of the orchestra and – most importantly; 5. following the conductor. How does this relate to online marketing?

Marketing Instruments

Today, marketing employs many different instruments like blogs, Twitter, Facebook, LinkedIn, YouTube, SEO, pay-per-click, websites, e-mail marketing and more. These modern marketing instruments should work together in harmony to draw the consumer in. When conducted correctly, great marketing causes people to take action, rise to their feet, call for an encore and return wanting more!

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Let’s Start Lead Nurturing

Let’s Start Lead Nurturing

Now that you have a name and e-mail offered to you by a prospect, what’s next? Automated lead nurturing!

If you don’t have a lead to nurture, please read Part 1: How to Get Leads On Line

Here's an Example of How an Automated Lead Nurturing Workflow Proceeds:

  • The contact information a lead submitted in exchange for valuable content goes into an automated lead nurturing workflow.
  • The workflow automatically sends the lead a customized thank you e-mail letter with a link to the content they just downloaded in case they need it again.
  • The e-mail thank you letter should also contain your contact information, your photo and a next step offer, with a  “call to action” directed to a lead form containing deeper information about how to solve their problem. Example information may be case studies, performance reports or webinars.

This middle of the marketing funnel information should begin to suggest why you may be a great solution for their problem by demonstrating how you've successfully solved the problem for others. Remember, your content should be focused on helping them solve their problem. Now your lead has a choice to make, and the nurturing workflow continues in two directions from this point – we’ll call them "A" and "B". 

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What is Inbound Marketing, Content Marketing and Online Marketing?

What is Inbound Marketing, Content Marketing and Online Marketing?

As the web continues to become the main way we search for information, more and more businesses are focusing their efforts and dollars at online marketing and with good reason. Let's explore how smart businesses market the inbound way.

What’s Inbound Marketing?

Inbound Marketing is about earning the attention of prospects online, making yourself easy to be found online and drawing people to your website by producing useful content they value. The goal of Inbound Marketing is to position a business as a thought leader and expert in their industry while building trust to make them the obvious choice with whom to do business. This is in contrast to conventional outbound disruptive marketing such as buying attention, cold calling, direct mail, radio, TV ads, sales flyers and spam. Unlike outbound methods, Inbound Marketing’s goal is to earn their way into prospects minds instead of begging or buying their way in through advertising.

The Inbound Marketing model is illustrated in five separate stages:

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