What is a Business Blog?
A business blog is a collection of written articles to help educate with helpful, valuable content for a specific target audience. Business blogs are designed specifically to draw prospects and customers to your website. Successful business blogs use buyer’s personas to focus their writing on their target audience. For more info, check out our free buyer’s persona guide and template file.
Why Does Your Business Need a Blog?
Well, do you want more web traffic, leads and customers? Here are some numbers:
- Companies that blog get 55% more website traffic than those that don’t blog.
- Companies that blog get 70% more leads than those that don’t blog.
- 57% of companies have acquired a customer through their blog.
How Does Blogging Work for Me?
Blogging influences SEO. Every blog page is indexed and counted as a webpage on your site by search engines. So each and every post you write gets published as its own, individual indexed page on your website....