When it comes to generating new leads on line, most business websites miss out on great opportunities to gain leads and customers. Let's discuss the essential things business websites need to put in place to get leads and customers. We begin by placing ourselves in the visitor’s shoes.
How Do Visitors Find Your Site?
A visitor is on your site, but how did they get there? Did they meet you and get a business card? Did they Google your business name because they met you at a networking event? Did they see a piece of marketing material or a commercial advertisement? Did they find you through a review site like Angie's List, Yelp, Facebook, social media, or did you come up in a search? There are many ways for visitors to find your site, but most new visitors who don't know your business should find you through an online search. I say "should" because your site should be optimized for search engines and should be registered with search engines. You need to have a way to keep track of how visitors find you online, like Google Analytics.
In 2012 Google had 1 trillion 817 billion searches. That is more than 5 billion searches a day. That's why search engine optimization is so important. A successful business website should do everything it can to make sure it's optimized for search engines. But great SEO can only deliver a visitor to your site. Then you have to know the answer to the following question....