Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

How to Get Leads Online

How to Get Leads Online

When it comes to generating new leads on line, most business websites miss out on great opportunities to gain leads and customers. Let's discuss the essential things business websites need to put in place to get leads and customers. We begin by placing ourselves in the visitor’s shoes.

How Do Visitors Find Your Site?

A visitor is on your site, but how did they get there? Did they meet you and get a business card? Did they Google your business name because they met you at a networking event? Did they see a piece of marketing material or a commercial advertisement? Did they find you through a review site like Angie's List, Yelp, Facebook, social media, or did you come up in a search? There are many ways for visitors to find your site, but most new visitors who don't know your business should find you through an online search. I say "should" because your site should be optimized for search engines and should be registered with search engines. You need to have a way to keep track of how visitors find you online, like Google Analytics.

In 2012 Google had 1 trillion 817 billion searches. That is more than 5 billion searches a day. That's why search engine optimization is so important. A successful business website should do everything it can to make sure it's optimized for search engines. But great SEO can only deliver a visitor to your site. Then you have to know the answer to the following question.

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How to Set Up a Lead Generation Campaign

How to Set Up a Lead Generation Campaign

Lets face it, all businesses need a website. A website is the perfect place to generate a continuous stream of leads for a business. Unfortunately, most businesses don’t see their website as a lead generation tool. Let’s explore ways to improve and automate your website lead generation.

Three Percent of Visitors are Ready to Contact

Three percent of website traffic is ready and interested in contacting businesses about helping them with questions or purchasing. So three out of 100 visitors are ready to talk to someone. Simple math says to double three contacts to six contacts, the site would need 200 visitors, etc. So, to increase the contacts we need to increase website traffic.

A few ways to increase site traffic are:

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How to Write Marketing Content that Works

How to Write Marketing Content that Works

Creating written content seems to be one of the common concerns of many clients. In order to present our businesses in their best light, we need to have quality written content to engage our customers. What happens when we get stuck with the dreaded "writer's block" and run out of ideas or just don't know how to get started? Don't worry, we have a few tips to help!

Create a Buyers Persona!

This is the foundation for effective marketing of your business and how you hit your marketing target. Your content should be targeted to a specific “buyers persona”. Buyers personas are fictional representations of your ideal customer. Take a look at your best clients and create a buyers persona. Maybe your current customers don’t represent your ideal customer. This is the perfect time to create your ideal customer and then write directly for them. Targeted buyers will seek you out online. Here is a link to a free buyer’s persona guide.
 
A buyer’s persona should describe in great detail your perfect client, including a person's fictional personal and business background. The persona should include demographics and any other identifiers including buzz-words and mannerisms. The persona should describe their goals, challenges and how your business can help them with challenges. You should include real quotes you gathered from them if you are able to interview them. Also remember any common objections they may have during a sales process.

Develop a Message!

Next, develop a strong marketing message based on the persona you created and have an elevator pitch ready. Your marketing message should speak directly to your buyer persona's wants and needs. This persona should be the basis for your marketing. Everyone in your company should be aware and focused on the persona. Many companies have more than one buyer’s persona and it’s not uncommon to have four or more. Now you are ready to create marketing channels based on specific personas. Here’s a free Buyer's Persona Template and Guide to get you started on creating a persona.

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Why You Need a Business Blog and the Fundamentals to Get Started

Why You Need a Business Blog and the Fundamentals to Get Started

Take the Fear and Procrastination Away – Start Your Business Blog Today!

Starting a business blog can seem daunting. Here's an article to help take the fear and procrastination away and to help you get started! Because a business blog is a valuable marketing channel. It establishes you as an expert in your field and brings traffic and leads to your website. Businesses that blog get 67% more leads per month than those that don't, and blogs affect a buyer's purchasing decisions. A business blog will help you earn your website visitor's trust by showcasing your expertise and helping them solve their problems. Let's walk through the fundamentals of a business blog and show a few ideas to help you get started.

Why Does Your Business Need a Blog?

What Factors are Important in a Blog Post?

Simply blogging will not automatically transform your site into a marketing machine. You need to meet certain criteria to benefit from your efforts:
  

  • Frequency: The more blogs that you post, the more indexed pages you create for search engines. And businesses that blog 16-20 times per month get twice the leads and traffic than those who post 4 times a month.
  • Keywords: What keywords do you want to rank well for on your website? Take those keywords and write blogs about them. Make sure that your blog titles are optimized as well.
  • Calls to Action: Blogs should lead to Calls to Actions, to capture your leads and help your customers take the next step in the buying process. They can be banners or ads in the sidebar, or hyperlinks to offers.
    How to Generate Blog Content
    This is actually one of the questions that we are often asked – you are not alone if you are intimidated by the thought of having to generate blog content on a regular basis.

  • Repackage:  Take some of your internal content or communications and repurpose it for your blog. It's a perfect starting point to showcase your company. Consult with your customer service department and find out what types of questions they are asked on a daily basis. Blogs can answer these questions.
  • Brainstorm:  Start a brainstorming session. Write down every idea that comes to mind (even if it is outlandish). Let others build off of the ideas and add to the list. The idea is to keep creativity flowing, and then go back to your list and narrow it down for more concrete ideas.
  • Guest Bloggers:  Invite other experts to do a guest blog on your website. Look through your existing network. Check out college students who are looking to get experience. Invite trusted professionals in related fields to share their knowledge. Guest bloggers gain exposure for their writing and it helps them rank well in search engines.

Keep Your Blog Posts Organized

Use a calendar to keep track of your blog posts. Schedule them out a month or so in advance so that you are always prepared and can create a good balance of blog stories. If there is breaking news that you want to write about in a time-sensitive manner, move your articles around to accommodate this or leave room for such additions weekly. It's always important to be flexible in your schedule.

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Turn Facebook Fans into Paying Customers

Turn Facebook Fans into Paying Customers

Businesses who want to leverage social marketing need a Facebook page in addition to a great business website. Let's learn how to turn Facebook fans into paying customers.

Plan Your Facebook Strategy

It pays to have a marketing plan for Facebook instead of posting and reposting random pieces of information. Facebook is about more than just having a large fan base – you need to see the benefits of having those fans become actual customers. A great place to start is with your current Facebook analytics. Look at your current traffic and visitors to create click through goals, prospect to lead goals, and lead to customer goals.

Make sure that your page is connecting with your target audience. A great way to help you determine your target is by creating a buyer's persona. Here’s a free buyer's persona template tool. Once you know your target audience, you need to create a unified Facebook campaign that works with the rest of your marketing.

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