Optimizing your website is about setting up your website for success — but how do you get people to your site and what do you do with them once they are on your website?
The dictionary meaning of Optimization is: OPTIMIZATION -Noun: An act, process, or methodology of making something as fully perfect, functional or effective as possible. Derivative of the verb optimize |ˈäptəˌmīz | verb [with obj.] make the best or most effective use of (a situation, opportunity, or resource): Computing rearrange or rewrite (data, software, etc.) to improve efficiency of retrieval or processing.
What Should I Optimize My Website for, Specifically?
You should optimize your site to get;
1. Website Visitors, to visit your site.
2. Search Engines, to take note of your site in the search.
An un-optimized site does not attract, convert, close or delight customers. A well optimized site should attract your “ideal customer” to your website.