Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

Website Optimizing Tips that Work

Website Optimizing Tips that Work

Optimizing your website is about setting up your website for success — but how do you get people to your site and what do you do with them once they are on your website?

The dictionary meaning of Optimization is: OPTIMIZATION -Noun: An act, process, or methodology of making something as fully perfect, functional or effective as possible. Derivative of the verb optimize |ˈäptəˌmīz | verb [with obj.] make the best or most effective use of (a situation, opportunity, or resource): Computing rearrange or rewrite (data, software, etc.) to improve efficiency of retrieval or processing.

What Should I Optimize My Website for, Specifically?

You should optimize your site to get;
    1.    Website Visitors, to visit your site.
    2.    Search Engines, to take note of your site in the search.
An un-optimized site does not attract, convert, close or delight customers. A well optimized site should attract your “ideal customer” to your website.

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Getting Top Search Engine Rank on Your Website

Getting Top Search Engine Rank on Your Website

Clients always want to be on the first page of Google, Bing and Yahoo in local search keywords for products and services they sell. Who wouldn’t want to be ranked on the first page?

DeCarlo Studios provides on-page search engine optimization for clients. SEO is one of our many services. We help to get local businesses on the first page in hundreds of local searches through on-page SEO. The problem we run into even after clients are ranking in the top 10 for multiple keyword searches is that “being on the first page doesn’t translate into the telephone ringing with more business.” This is upsetting to clients because they equate being on the first page in a search with more business, but it's just not true.  Is there more exposure for your site on the front page? Yes. Does it guarantee more business? No.

You Can Lead a Horse to Water ...

This old saying is also true with website SEO for search engines too. You can do all of the right things to get a top-ten page rank but if the visitor doesn’t find what they're looking for on your site, they bounce away to the next site. So how do you keep the visitor’s interest on your website and get them to call you about your product or service? The answer is simple. INTERESTING CONTENT written specifically for your buyer's persona to answer their questions.

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Why Do I Need Keywords? What are Keywords?

Why Do I Need Keywords? What are Keywords?

While technically you don’t need keywords on your website, they are a must-have for any website search engine optimization plan if you want to be found for specific organic searches. An organic search is the search that displays under the yellow paid ads in a Google search.

What are Keywords?

Keywords are the specific words that someone would key into a search engine like Google, Bing and Yahoo. The search engines then create a list of what it thinks are the best online matches to the keywords that are entered into the search field.

The search engine uses many different criteria to deliver the listed results. A person who would like to rank on the first page of a search engine in the organic search must meet the search engines' many different criteria in order to rank in a search. Having matching keywords would be one of the many criteria search engines use, and it’s an important one. Knowing how to use the keywords correctly on your webpage is also important if you expect to be found online.

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How to Tell Google, Bing and Yahoo that Your Website Exists

You have a website, but Google, Bing and Yahoo don’t seem to be aware that your site exists. What are you going to do about it? After DeCarlo Studios builds and launches a website for our clients, we register the site with Google, Bing and Yahoo. This is a simple process and here is what you should do to register your website.

How to Submit a Website to Google

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Here is a link that you can use to add your website URL to Google. It is a simple data form into which you copy and paste your complete web address. Submission of your website to Google is a free service and offers no guarantee of indexing. It isn't necessary to add subdomains – just the root main website address. The bots will find the subdomains, although an updated sitemap may speed up the process once it is added. A simple way to make sure that you put in the correct address is to open a web browser and go to your website's home page. Copy the entire address. You will then paste that address into the Google site submission window.

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How to Add Google Analytics to My Website

How to Add Google Analytics to My Website

What is Google Analytics?

Google Analytics is a must-have, FREE addition to your website. To find out how many visits your site gets, how long people visit, what pages they visit, how they found your site and where in the world your traffic is coming from, installing Google Analytics on your website is definitely something you will want to do.

We think that one of the most interesting pieces of the 8 Suggestions is the Google Analytics suggestion. Google Analytics will give you insight into how many visits your website gets, what pages were viewed on your website, how long visitors visited your website and where the visitors are from. You will also be able to find out which networks, browsers and devices they are using when they look at your site. Google Analytics will also show the keywords that viewers used to find your site. It will give you information on referring websites. All of this information is just the start. You can create custom reports and keyword campaigns. You can view very specific data and use this information to fine-tune your website content to attract more traffic. Another great thing is that the Google Analytics tool is free. DeCarlo Studios installs it on every website we build for our clients. We use the data from Google Analytics when we do SEO for our clients. The analytics provides us the information we need to know to be successful with our client's search engine optimization campaign.

From the day you install Google Analytics, it begins to track the traffic on your web site. It will give you information on the keywords people are using to find your site and who is referring visitors to your site. Once you have Google Analytics installed on your website, you have information to know if your site is actually being looked at.

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