Understanding Meta Keywords, Meta Descriptions, and Title Tags
Here are some tips for using Meta Tags, Meta Descriptions and Meta Keywords on your web pages for better SEO.
The Meta Tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the description, keywords and title.
The Meta Title is one of the most important factors for a successful search engine optimization of your web site. The title provides summarized information about your website and appears in the browser title bar. The title is what appears on the search engines result page (SERP). The title tags should be up to 75 characters but try not to exceed that amount.
The Meta Description tag is typically a sentence or two of content that describes the content of a particular web page. Relevant meta description tags often appear in search results as part of the page description below the page title – this tag often helps you to distinguish your site from the others in the list. The description tag should be no more than 140 characters long because search engines will cut off additional characters.
The Meta Keyword tag is an easy way to reinforce once again your most important keywords. The keyword tags should contain between 4 and 10 keyword variations. They should be listed with commas and should correspond to the major search phrases you are targeting in your content.
Website Writing Tips to Boost SEO
When you are writing content for your website, there are details to keep in mind which will greatly improve your SEO. Create a separate text file for working out your SEO writing, and follow these guidelines:
Meta Keywords: First, make a list of around 10-20 of the keywords that you want to target. They should be keywords that you think people will often search when looking for companies in your industry. Research your competitors too, to see what words they are using. If you want to focus on a specific area, make another list of targeted service areas. www.wordtracker.com is a resource that offers 10 free keywords to get some ideas if you are having trouble getting started.
Pick 1-2 keywords per web page, and focus on these keywords per page. They should be relevant to what the page is about.
Write a Title Tag: The title tags should be up to 75 characters. They can be separated with commas or vertical lines (pipes). Include the specific keyword you are targeting for this page.
Write a Meta Description: The description tag should be less than 140 characters. Include the specific keyword you are targeting for this page, appearing close to the beginning of the description.
Write Meta Keywords: The keyword tags should contain between 4 and 10 keyword variations. They should be listed with commas and should include the specific keyword you are targeting for this page.
Write Page Content: When you are writing content for your website, the keyword you are targeting for this page should appear a few times on the page. For easy reading, website text should be brief and include a headline, subheads, body text, and bullet points. Include your keyword in the headline, subhead, and a few times in the body text/bulleted text. In all of the content, the closer your keywords are to the top of the page, the better. If you can create a “link” to another page on your website using this keyword, this will also help boost SEO on your page. (Example: a line of text linking the keyword to a gallery or testimonials page). The writing should be natural, written for readers, and not simply stuffed with keywords.