What is a Buyer's Persona?
Buyers personas are a crucial part of marketing. What is a buyers persona? It is a fictional representation of your ideal customer. Think of it as writing a short story all about your perfect, dream customer. It's a mix of real data and a little creative speculation in a fun, informative story format.
What are the Benefits of Having a Buyer's Persona?
Once you know everything about your dream customer and have created a buyer's persona, you will have a roadmap for targeting all of your marketing. You will be working smarter, creating better marketing, and connecting more directly with your customers. This will naturally create a higher success rate in your campaigns. You will become their trusted go-to source for information and assistance because you know their values and needs, and you have the answers to their problems. Many companies have multiple buyer personas to target different clients.
How Do I Research for a Buyers Persona?
In order to create the perfect buyer's persona you need to do a little research. Ask yourself a lot of questions about your target customer and answer them. Interview some of your current customers. Talk to your sales department about what types of customers bring in the best sales and find out what their common issues are.
Here's a few questions to help you get started:
- What is their demographic information and job level of seniority?
- What does a day in their life look like (work and home)?
- What problems can you help them solve and where do they go for help?
- What do they value most?
- What common objections do they have to your type of service?
How Do I Create a Buyers Persona?
Now that you have all of your research ready, use a little creative writing to summarize this information into a descriptive story, painting a picture of your dream customer. Focus on their behaviors, and tell their story. Use pictures to make it more fun! Try to be realistic in your story, but keep it fictional. Be sure to address all of the questions that you answered in your research.
Now That I Have a Buyer's Persona, What Do I Do With It?
Now that you have your buyer's persona, use it as a basis for all of your marketing! Create amazing content for your blogs, e-newsletters, social marketing, special offers, website content, ads, flyers and more – all geared to your dream customer, who will be impressed with your knowledge and bring you business.
We Can Help You Get Started!
Need some help getting started? We have created a buyer's persona template to walk you through the process. This template is a simple step by step guide to creating a buyer's persona to help you target your best clients.
The Buyers Persona template contains:
- A step-by-step guide
- Simple questions to answer
- Fill in the blank simplicity
- A sample persona for reference