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Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

7 Ways to Cheer Up About Summer Ending

7 Ways to Cheer Up About Summer Ending

7 Ways to Cheer Up About Summer Ending

Beat the End of Summer Blues

The official last day of the 2015 summer season is September 23rd, but for most of us Labor Day signals the end of summer. Does the thought of summer ending leave you feeling blue? Let's enjoy these last days of summer so that we can head into the fall season recharged and ready to perform our best for our businesses. Here are 7 ways to cheer yourself up at the end of summer!

  1. Take one last trip to the pool, lake or beach. Pack a picnic and enjoy the day.
  2. Go on a long bike ride or walk in a park. Breathe in the fresh air.
  3. Have an outdoor movie night or camp out in the backyard.
  4. Make homemade smoothies or ice cream.
  5. Go barefoot and read a book.
  6. Shop some end of season summer sales.
  7. Go to an amusement park.

Maybe your favorite seasons are fall or winter? In any case, with a little rest and relaxation, we can head back to work energized to market and grow our businesses!

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Writing Marketing Content Isn't as Scary as a Stephen King Novel

Writing Marketing Content Isn't as Scary as a Stephen King Novel

No one is a master of suspense more than Stephen King. Stephen King expertly weaves his tales of horror and keeps his readers glued to every word, gripped in fear. Many clients admit that they are terrified at the prospect of writing content for blogs, e-newsletters and social media. But writing marketing content doesn't have to be as scary as reading a Stephen King novel. We know that these forms of marketing improve your website's SEO (Search Engine Optimization), builds relationships with your clients and establishes you as an expert in your field. So what's a non-writer to do when faced with the daunting task of writing for marketing materials?

Read and Write Often

Stephen King is a huge believer in reading a lot, writing a lot and not being afraid to fail. Good writing takes practice and a leap of faith. The more you read and write, the better you will become. Research others who are doing what you want to do and see what they are doing to be successful. If you want to build a Facebook presence, check out other companies who are doing it well. You will be surprised at how many new ideas this will spark for your own Facebook page. Sometimes the hardest part is simply getting started and a fear of failure. Fear and procrastination are two things that impede the creative process. Make it a priority to set small goals every day with your writing, and it will become easier every day.

Put Yourself in Your Customer's Shoes

Are you looking for ideas and topics to cover in your marketing materials? Speak directly to your customers and answer the questions that they often ask you. What are the topics that are most important to them? Strive to address and answer these concerns in your blog, e-newsletters and social content. "How-To" articles are a great way to answer questions. It is not enough these days to simply say how great you are on your website or marketing materials. Customers want to see testimonials from other customers, they want to see details about your business and they want to be reassured that you are the best person to help them. There are plenty of other businesses in competition with yours. Make sure your content is detailed and you will come out the clear winner and prompt a call to action.

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Why You Need a Business Blog and the Fundamentals to Get Started

Why You Need a Business Blog and the Fundamentals to Get Started

Take the Fear and Procrastination Away – Start Your Business Blog Today!

Starting a business blog can seem daunting. Here's an article to help take the fear and procrastination away and to help you get started! Because a business blog is a valuable marketing channel. It establishes you as an expert in your field and brings traffic and leads to your website. Businesses that blog get 67% more leads per month than those that don't, and blogs affect a buyer's purchasing decisions. A business blog will help you earn your website visitor's trust by showcasing your expertise and helping them solve their problems. Let's walk through the fundamentals of a business blog and show a few ideas to help you get started.

Why Does Your Business Need a Blog?

What Factors are Important in a Blog Post?

Simply blogging will not automatically transform your site into a marketing machine. You need to meet certain criteria to benefit from your efforts:
  

  • Frequency: The more blogs that you post, the more indexed pages you create for search engines. And businesses that blog 16-20 times per month get twice the leads and traffic than those who post 4 times a month.
  • Keywords: What keywords do you want to rank well for on your website? Take those keywords and write blogs about them. Make sure that your blog titles are optimized as well.
  • Calls to Action: Blogs should lead to Calls to Actions, to capture your leads and help your customers take the next step in the buying process. They can be banners or ads in the sidebar, or hyperlinks to offers.
    How to Generate Blog Content
    This is actually one of the questions that we are often asked – you are not alone if you are intimidated by the thought of having to generate blog content on a regular basis.

  • Repackage:  Take some of your internal content or communications and repurpose it for your blog. It's a perfect starting point to showcase your company. Consult with your customer service department and find out what types of questions they are asked on a daily basis. Blogs can answer these questions.
  • Brainstorm:  Start a brainstorming session. Write down every idea that comes to mind (even if it is outlandish). Let others build off of the ideas and add to the list. The idea is to keep creativity flowing, and then go back to your list and narrow it down for more concrete ideas.
  • Guest Bloggers:  Invite other experts to do a guest blog on your website. Look through your existing network. Check out college students who are looking to get experience. Invite trusted professionals in related fields to share their knowledge. Guest bloggers gain exposure for their writing and it helps them rank well in search engines.

Keep Your Blog Posts Organized

Use a calendar to keep track of your blog posts. Schedule them out a month or so in advance so that you are always prepared and can create a good balance of blog stories. If there is breaking news that you want to write about in a time-sensitive manner, move your articles around to accommodate this or leave room for such additions weekly. It's always important to be flexible in your schedule.

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Business Blogging Tips

Business Blogging Tips

What is a Business Blog?

A business blog is a collection of written articles to help educate with helpful, valuable content for a specific target audience. Business blogs are designed specifically to draw prospects and customers to your website. Successful business blogs use buyer’s personas to focus their writing on  their target audience. For more info, check out our free buyer’s persona guide and template file.

Why Does Your Business Need a Blog?

Well, do you want more web traffic, leads and customers? Here are some numbers:

  • Companies that blog get 55% more website traffic than those that don’t blog.
  • Companies that blog get 70% more leads than those that don’t blog.
  • 57% of companies have acquired a customer through their blog.

How Does Blogging Work for Me?

Blogging influences SEO. Every blog page is indexed and counted as a webpage on your site by search engines. So each and every post you write gets published as its own, individual indexed page on your website.

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