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Comparing Cheers Reruns With Facebook Marketing: You Wanna Be Where Everybody Knows Your Name

Comparing Cheers Reruns With Facebook Marketing: You Wanna Be Where Everybody Knows Your Name

Lately we have been watching reruns of the hit television sitcom from the 80s, "Cheers". We have noticed that Facebook marketing is a lot like walking into Cheers. It's a place where your friends gather, you share stories of the day, and "everybody knows your name". Facebook is a marketing tool where your personality can really shine through and your customers can connect with you on a more personal level. Add a touch of humor and some inspiring imagery, and soon customers will be flocking to your website, eager to find out more about your business.

What Should You Post on Your Business Facebook Page?

Make sure you have a variety of posts. Here are a few ideas:

  •  Share what inspires you about your business.
  •  Feature your employees doing a great job at work.
  •  Add quotes related to your business.
  •  Share charitable causes in which you participate.
  •  Announce special offers and promotions.
  •  Highlight some of your latest projects.
  •  Share fun photos from around the office.
  •  Answer your customers' top questions.


Right now, we're watching the early episodes of Cheers. As the seasons progress, we will see new faces and experience new dynamics in the characters' interactions. In the same way, Facebook is evolving and styles are changing. Remember to post consistently and have fun!

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Turn Facebook Fans into Paying Customers

Turn Facebook Fans into Paying Customers

Businesses who want to leverage social marketing need a Facebook page in addition to a great business website. Let's learn how to turn Facebook fans into paying customers.

Plan Your Facebook Strategy

It pays to have a marketing plan for Facebook instead of posting and reposting random pieces of information. Facebook is about more than just having a large fan base – you need to see the benefits of having those fans become actual customers. A great place to start is with your current Facebook analytics. Look at your current traffic and visitors to create click through goals, prospect to lead goals, and lead to customer goals.

Make sure that your page is connecting with your target audience. A great way to help you determine your target is by creating a buyer's persona. Here’s a free buyer's persona template tool. Once you know your target audience, you need to create a unified Facebook campaign that works with the rest of your marketing.

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