Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

How to Get Your Business Listed Online for Free

How to Get Your Business Listed Online for Free

There’s a simple to use, free tool to help you get your business listed free on different search sites. This free tool also assists you with claiming your existing business listings on search engines and review sites that already have your business listed but are missing your details.

The online utility is called "Get Listed" and here is the link. https://getlisted.org/ It’s a free online tool and part of the SEOmoz tool set. SEOmoz is now just called MOZ. Here is a link to MOZ’s tools. http://moz.com/tools

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SEO Writing Tips

Understanding Meta Keywords, Meta Descriptions, and Title Tags

Here are some tips for using Meta Tags, Meta Descriptions and Meta Keywords on your web pages for better SEO.

The Meta Tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the description, keywords and title.

Meta Title

The Meta Title is one of the most important factors for a successful search engine optimi­zation of your web site. The title provides summarized information about your website and appears in the browser title bar. The title is what appears on the search engines result page (SERP). The title tags should be up to 75 characters but try not to exceed that amount.

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Why Website SEO Does Not Work!

Why Website SEO Does Not Work!

I admit that I've spent a lot of time and money researching, learning and employing search engine optimization for my business. I've also optimized many webpages for other businesses. For a lot of businesses, SEO does not work.

I Want To Be On the First Page of Search Engines!

Some businesses have the impression that being on the first page of search engines is like being on the first page of the Yellow Pages. Their phone will start to ring because they are top of the list. The problem is that the phone book is used with a telephone to make a call and the Internet is not.

Today buyers only talk to a real salesperson as a last resort, not as a first step. Buyers have the knowledge of the world at their fingertips and use the Internet to search for information online instead of calling a salesperson. The Internet has empowered buyers with the ability to bypass sales people and find what they’re looking for themselves. They expect to find any answer they need online. Don't know the answer, Google it! This gives businesses that know this fact a great opportunity to be a truly helpful resource to potential buyers.

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What is Google Places? How to Register with Google Places

What is Google Places? How to Register with Google Places

What is Google Places?

Google Places gives your business a physical location and phone number on the web. Think of it as a modern day local phone book listing. This information goes into searches based on location and proximity for the searcher using Google. It’s a simple way for businesses to let Google know about them and list where they are located, what the business does or offers and their contact information. Google Places is a great way for local businesses to show up on local Google searches and it’s a must for online search engine optimization and online search awareness.

Surprisingly, many small businesses are not registered with Google Places. They do not understand the potential marketing impact that Google Places has to offer. The more information that you can provide Google Places about your business, the greater your chances are of coming up higher in localized Google searches. In a search, Google often lists local results and if the person doing the searching is located in your area listed in Google Places, your listing may appear in the search. The best part of Google Places is that it is a FREE service, so why not use it to promote your business and jump ahead of your competition?

Google Places will show your business in local searches, plus you don’t have to list an exact location if you work from home or don’t have customer access, like a store front. Google Places will let you display detailed information about your business such as the name of your company, the location (if you choose), your telephone number, your email address and web address. In addition, you may also include a 200-character description of your products and services (which should include your rich keywords), up to five categories that describe your business products or services, a radius distance served, a list of areas served, hours and days of operations and your business payment options. You can also load up to ten photos for viewers to see and include up to five videos from your YouTube account. The more information fields that you fill in, the more online presence your business will have ... so try not to leave any fields blank!

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