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Comparing Cheers Reruns With Facebook Marketing: You Wanna Be Where Everybody Knows Your Name

Comparing Cheers Reruns With Facebook Marketing: You Wanna Be Where Everybody Knows Your Name

Lately we have been watching reruns of the hit television sitcom from the 80s, "Cheers". We have noticed that Facebook marketing is a lot like walking into Cheers. It's a place where your friends gather, you share stories of the day, and "everybody knows your name". Facebook is a marketing tool where your personality can really shine through and your customers can connect with you on a more personal level. Add a touch of humor and some inspiring imagery, and soon customers will be flocking to your website, eager to find out more about your business.

What Should You Post on Your Business Facebook Page?

Make sure you have a variety of posts. Here are a few ideas:

  •  Share what inspires you about your business.
  •  Feature your employees doing a great job at work.
  •  Add quotes related to your business.
  •  Share charitable causes in which you participate.
  •  Announce special offers and promotions.
  •  Highlight some of your latest projects.
  •  Share fun photos from around the office.
  •  Answer your customers' top questions.


Right now, we're watching the early episodes of Cheers. As the seasons progress, we will see new faces and experience new dynamics in the characters' interactions. In the same way, Facebook is evolving and styles are changing. Remember to post consistently and have fun!

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How to Create an Effective Business Website

How to Create an Effective Business Website

Here are the elements a business website should have to be most effective. An effective business website should be a win for the visitor and a win for the owner. The visitor wants a solution and the owner wants more business.

When someone visits a website they are looking for information, a solution, or a product or service. They are at a site to satisfy their needs. We call this being tuned into “WII-FM” What’s In It For Me?”   The site must immediately begin to provide a “WII-FM” value to the visitor or they will go away.

A lot of websites showcase the company, their mission, their knowledge, client list, their staff, the staff’s experience and then offer a contact us button. Most visitors who find the site through search engines are visiting for  “WII-FM”. This disconnect from the audience causes the website to be ineffective. An effective business website connects with its audience because it delivers “WII-FM”.

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Let’s Start Lead Nurturing

Let’s Start Lead Nurturing

Now that you have a name and e-mail offered to you by a prospect, what’s next? Automated lead nurturing!

If you don’t have a lead to nurture, please read Part 1: How to Get Leads On Line

Here's an Example of How an Automated Lead Nurturing Workflow Proceeds:

  • The contact information a lead submitted in exchange for valuable content goes into an automated lead nurturing workflow.
  • The workflow automatically sends the lead a customized thank you e-mail letter with a link to the content they just downloaded in case they need it again.
  • The e-mail thank you letter should also contain your contact information, your photo and a next step offer, with a  “call to action” directed to a lead form containing deeper information about how to solve their problem. Example information may be case studies, performance reports or webinars.

This middle of the marketing funnel information should begin to suggest why you may be a great solution for their problem by demonstrating how you've successfully solved the problem for others. Remember, your content should be focused on helping them solve their problem. Now your lead has a choice to make, and the nurturing workflow continues in two directions from this point – we’ll call them "A" and "B". 

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