Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

What is Search Engine Optimization, or SEO?

What is Search Engine Optimization, or SEO?

Search Engine Optimization (or SEO for short), is a process of doing the necessary tasks to make your site known and easily crawled by search engines like Google, Bing and Yahoo. There are many companies that offer SEO, including DeCarlo Studios. We use special software and systems to help our clients. We would like to share the main tools we use so you can review them.

We use the enterprise version of SEO Power Suite by Link Assistant daily for our SEO clients. You can visit their website, go through a tutorial on SEO and download a free version. Link Assistant updates the software frequently and it provides excellent automation and in-depth reports that we generate weekly for our SEO clients. The reports give you exact, step-by-step instructions about what is needed to optimize your website.
SEO Power Suite is made up of four separate programs:

  1. Rank Tracker. We use Rank Tracker to run reports and closely monitor the keywords for which we are helping our clients rank. Rank Tracker checks our client's page rank on hundreds of search engines and reports the exact page rank for the keywords we are targeting.
  2. Website Auditor. We use Website Auditor to tell us what needs to be adjusted in the website's structure and content. Website Auditor gives us an in-depth report about what needs to be optimized for the web crawlers. It also generates XML sitemaps.
  3. SEO Spy Glass. We use SEO Spy Glass to find out what SEO our client's competitors are using. SEO Spy Glass provides an evaluation report which helps us create SEO strategies to the beat the competition.
  4. Link Assistant. This program works for all link management tasks from building link directories to establishing link partnerships. It includes exporting and reporting facilities.
  5. Check out SEO Power Suite by Link Assistant. http://www.link-assistant.com/

The First Five Steps to Begin SEO

Here are the first five steps DeCarlo Studios completes to begin SEO. In addition to the five steps below, we also run reports with Link Assistant’s WebSite Auditor and Link Assistant’s Rank Tracker. These five steps will help get the SEO ball rolling:

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How to Get Your Business Listed Online for Free

How to Get Your Business Listed Online for Free

There’s a simple to use, free tool to help you get your business listed free on different search sites. This free tool also assists you with claiming your existing business listings on search engines and review sites that already have your business listed but are missing your details.

The online utility is called "Get Listed" and here is the link. https://getlisted.org/ It’s a free online tool and part of the SEOmoz tool set. SEOmoz is now just called MOZ. Here is a link to MOZ’s tools. http://moz.com/tools

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SEO Writing Tips

Understanding Meta Keywords, Meta Descriptions, and Title Tags

Here are some tips for using Meta Tags, Meta Descriptions and Meta Keywords on your web pages for better SEO.

The Meta Tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the description, keywords and title.

Meta Title

The Meta Title is one of the most important factors for a successful search engine optimi­zation of your web site. The title provides summarized information about your website and appears in the browser title bar. The title is what appears on the search engines result page (SERP). The title tags should be up to 75 characters but try not to exceed that amount.

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Top 3 SEO Questions and Answers

Top 3 SEO Questions and Answers

These are the answers to the top 3 SEO questions we’re asked about getting found online.

1. “How Do I Get Found on Search Engines Like Google Bing and Yahoo?”

Everyone wants to be found on the top of search lists for their keywords. An immediate way to get found at the top of search engines is to sign up for a Google pay-per-click Adwords account choose your keywords and you will be at the top of searches because you are paying to be there. Here’s how to get started with Google Adwords. ‎If you are interested in getting found organically on search engines, please see the 8 steps below. 

2. “Why Doesn’t My Web Site Get the Phone Ringing With New Business?"

This may not be the fault of poor search rank. A website can rank well but not help visitors find the answers they’re looking for, and the visitors will bounce on to the next site in their search for their answer. Remember that only 3% of visitors are ready to make contact with you from your site.

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Why Website SEO Does Not Work!

Why Website SEO Does Not Work!

I admit that I've spent a lot of time and money researching, learning and employing search engine optimization for my business. I've also optimized many webpages for other businesses. For a lot of businesses, SEO does not work.

I Want To Be On the First Page of Search Engines!

Some businesses have the impression that being on the first page of search engines is like being on the first page of the Yellow Pages. Their phone will start to ring because they are top of the list. The problem is that the phone book is used with a telephone to make a call and the Internet is not.

Today buyers only talk to a real salesperson as a last resort, not as a first step. Buyers have the knowledge of the world at their fingertips and use the Internet to search for information online instead of calling a salesperson. The Internet has empowered buyers with the ability to bypass sales people and find what they’re looking for themselves. They expect to find any answer they need online. Don't know the answer, Google it! This gives businesses that know this fact a great opportunity to be a truly helpful resource to potential buyers.

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Why Do I Need Keywords? What are Keywords?

Why Do I Need Keywords? What are Keywords?

While technically you don’t need keywords on your website, they are a must-have for any website search engine optimization plan if you want to be found for specific organic searches. An organic search is the search that displays under the yellow paid ads in a Google search.

What are Keywords?

Keywords are the specific words that someone would key into a search engine like Google, Bing and Yahoo. The search engines then create a list of what it thinks are the best online matches to the keywords that are entered into the search field.

The search engine uses many different criteria to deliver the listed results. A person who would like to rank on the first page of a search engine in the organic search must meet the search engines' many different criteria in order to rank in a search. Having matching keywords would be one of the many criteria search engines use, and it’s an important one. Knowing how to use the keywords correctly on your webpage is also important if you expect to be found online.

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How to Tell Google, Bing and Yahoo that Your Website Exists

You have a website, but Google, Bing and Yahoo don’t seem to be aware that your site exists. What are you going to do about it? After DeCarlo Studios builds and launches a website for our clients, we register the site with Google, Bing and Yahoo. This is a simple process and here is what you should do to register your website.

How to Submit a Website to Google

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Here is a link that you can use to add your website URL to Google. It is a simple data form into which you copy and paste your complete web address. Submission of your website to Google is a free service and offers no guarantee of indexing. It isn't necessary to add subdomains – just the root main website address. The bots will find the subdomains, although an updated sitemap may speed up the process once it is added. A simple way to make sure that you put in the correct address is to open a web browser and go to your website's home page. Copy the entire address. You will then paste that address into the Google site submission window.

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How to Add Google Analytics to My Website

How to Add Google Analytics to My Website

What is Google Analytics?

Google Analytics is a must-have, FREE addition to your website. To find out how many visits your site gets, how long people visit, what pages they visit, how they found your site and where in the world your traffic is coming from, installing Google Analytics on your website is definitely something you will want to do.

We think that one of the most interesting pieces of the 8 Suggestions is the Google Analytics suggestion. Google Analytics will give you insight into how many visits your website gets, what pages were viewed on your website, how long visitors visited your website and where the visitors are from. You will also be able to find out which networks, browsers and devices they are using when they look at your site. Google Analytics will also show the keywords that viewers used to find your site. It will give you information on referring websites. All of this information is just the start. You can create custom reports and keyword campaigns. You can view very specific data and use this information to fine-tune your website content to attract more traffic. Another great thing is that the Google Analytics tool is free. DeCarlo Studios installs it on every website we build for our clients. We use the data from Google Analytics when we do SEO for our clients. The analytics provides us the information we need to know to be successful with our client's search engine optimization campaign.

From the day you install Google Analytics, it begins to track the traffic on your web site. It will give you information on the keywords people are using to find your site and who is referring visitors to your site. Once you have Google Analytics installed on your website, you have information to know if your site is actually being looked at.

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How Do I Add My Website's Site Map and Show Google How to Access It?

How Do I Add My Website's Site Map and Show Google How to Access It?

A site map is a file that lists the pages of your website. The site map is a helper that search engines can use to crawl your website more efficiently. Site maps are usually located in the root directory of your website. The root directory can be found on the site server that most people rent from a website hosting provider like GoDaddy, 1and1, Bluehost, or Network Solutions (you get the picture).

What is an "XML sitemap"?

By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.

How to create an "XML sitemap"

Before you can upload a sitemap, you need to have an XML site map. We use a sitemap generator website to generate sitemaps for our clients. XML-Sitemaps Generator works great and takes less than five minutes to create an XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better. Here is the link to XML Sitemaps.com:
http://www.xml-sitemaps.com

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