Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

5 Signs That Your Website is Not Working For Your Business

5 Signs That Your Website is Not Working For Your Business

Websites are the New Yellow Pages

If you are reading this, chances are pretty good that your web site may need some updating or redesigning. Remember when you used to turn to the Yellow Pages to find a business when you needed one? When was the last time you used a phone book?  Years ago, you were in good shape if you simply had a website. Now web sites are the main source of marketing and there's a lot of competition out there.

5 Signs That Your Website is Not Working For Your Business

If you are wondering if your web site is not working for your business, here are 5 clues that you need to make some updates:

  1. You have poor Google Analytics reports. If you have low search engine rankings, a high bounce rate, low time spent on your site, and low average page views, then there is huge room for improvement on your website.
  2. You have recently changed the branding of your company. If you have a new company logo and/or color scheme, you definitely need to update your website to your new look. Consistent branding across all of your marketing materials encourages brand loyalty and sets you apart from your competitors. Your customers will see your professionalism and have a higher trust and value in your business.
  3. It's hard for you to make simple updates on your website. You do not need to be an expert web developer or run and call your web person every time you need to make a small change. It can even be as simple as changing a price or a phone number. DeCarlo Studios uses the Joomla CMS (content management system) and we make sure our customers are in control of their own websites and can make minor changes and updates if they choose to do so.
  4. Your website looks old and outdated. Your website should be continually updated with new and relevant information for your customers. It should have new photos and information about your products and services. It should be clean, well organized and visually pleasing. Not only does a current website look great, a continually updated website also increases Search Engine Optimization (SEO).
  5. Your website visitors aren't converting. Maybe people are visiting your website, but your phone isn't ringing with new business. It isn't enough these days to simply have a website with basic information about your business and a way to contact you. It has to be a marketing funnel, full of detailed information that your customers are seeking. You need to be helping them solve their problems, earning their trust, and proving that you are the best in your field. It needs to be active, engaging and have a variety of social media, blogs and e-newsletters.

Yes, I Do Need a Website Update … Now What?

So you have determined that you do need some updates made to your website, or maybe you need a website redesign. You want to have full control of your site and the ability to handle minor updates on your own. Or maybe you know that you need to improve your site, but aren't sure just where to start. DeCarlo Studios is here to help!  Call us for a free, no obligation consultation and we can help you turn your website into a marketing machine!

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Writing Marketing Content Isn't as Scary as a Stephen King Novel

Writing Marketing Content Isn't as Scary as a Stephen King Novel

No one is a master of suspense more than Stephen King. Stephen King expertly weaves his tales of horror and keeps his readers glued to every word, gripped in fear. Many clients admit that they are terrified at the prospect of writing content for blogs, e-newsletters and social media. But writing marketing content doesn't have to be as scary as reading a Stephen King novel. We know that these forms of marketing improve your website's SEO (Search Engine Optimization), builds relationships with your clients and establishes you as an expert in your field. So what's a non-writer to do when faced with the daunting task of writing for marketing materials?

Read and Write Often

Stephen King is a huge believer in reading a lot, writing a lot and not being afraid to fail. Good writing takes practice and a leap of faith. The more you read and write, the better you will become. Research others who are doing what you want to do and see what they are doing to be successful. If you want to build a Facebook presence, check out other companies who are doing it well. You will be surprised at how many new ideas this will spark for your own Facebook page. Sometimes the hardest part is simply getting started and a fear of failure. Fear and procrastination are two things that impede the creative process. Make it a priority to set small goals every day with your writing, and it will become easier every day.

Put Yourself in Your Customer's Shoes

Are you looking for ideas and topics to cover in your marketing materials? Speak directly to your customers and answer the questions that they often ask you. What are the topics that are most important to them? Strive to address and answer these concerns in your blog, e-newsletters and social content. "How-To" articles are a great way to answer questions. It is not enough these days to simply say how great you are on your website or marketing materials. Customers want to see testimonials from other customers, they want to see details about your business and they want to be reassured that you are the best person to help them. There are plenty of other businesses in competition with yours. Make sure your content is detailed and you will come out the clear winner and prompt a call to action.

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Why Adding Badges and Awards to Your Website is Important

Why Adding Badges and Awards to Your Website is Important

Many of our website customers subscribe to sites to get reviews in order to help attract customers and establish a reputation. They offer rewards in the form of "badges" that can be placed on their website. Other times clients receive awards based on being "voted" the best at something in their field of expertise. It's important to place these badges and awards on your website.

 

Benefits of Adding Badges and Awards to Your Website

  • The badges are a link to a reputable site which many times also links back to you – this raises awareness and social sharing possibilities, thus improving your SEO opportunities.
  • Badges mark your achievements as a business. Winning awards over the years helps to build your reputation.
  • When customers see your badges on your website, this establishes a trust and credibility for your business. They are more likely to do business with you when they see that someone else has given you a good review or award.

Examples of Review Sites

There are many review sites where reviews can be posted about people, businesses, products, or services. You can even set up an area on your own website where clients can submit testimonials and reviews. Here are a few popular services that many of our clients use:

  • Angie's List
  • Yelp
  • Wedding Wire
  • YOUZZ
  • Google Reviews
  • Better Business Bureau (BBB)
  • Facebook, LinkedIn, and Twitter
  • Your own website (clients submit reviews and testimonials)

Where to Place your Badges or Awards

A common question that we are asked is, "Where do I place my badge/award on my website?" The header (the topmost section of your website, usually where your company logo and phone number are located) is a great place to add your badge. The footer is also a great place to add badges, alongside your social media links. Some clients even opt to create a separate page dedicated to the award. And by the way, don't forget to add your badges and awards to your printed marketing materials too!

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How to Create an Effective Business Website

How to Create an Effective Business Website

Here are the elements a business website should have to be most effective. An effective business website should be a win for the visitor and a win for the owner. The visitor wants a solution and the owner wants more business.

When someone visits a website they are looking for information, a solution, or a product or service. They are at a site to satisfy their needs. We call this being tuned into “WII-FM” What’s In It For Me?”   The site must immediately begin to provide a “WII-FM” value to the visitor or they will go away.

A lot of websites showcase the company, their mission, their knowledge, client list, their staff, the staff’s experience and then offer a contact us button. Most visitors who find the site through search engines are visiting for  “WII-FM”. This disconnect from the audience causes the website to be ineffective. An effective business website connects with its audience because it delivers “WII-FM”.

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Why Website SEO Does Not Work!

Why Website SEO Does Not Work!

I admit that I've spent a lot of time and money researching, learning and employing search engine optimization for my business. I've also optimized many webpages for other businesses. For a lot of businesses, SEO does not work.

I Want To Be On the First Page of Search Engines!

Some businesses have the impression that being on the first page of search engines is like being on the first page of the Yellow Pages. Their phone will start to ring because they are top of the list. The problem is that the phone book is used with a telephone to make a call and the Internet is not.

Today buyers only talk to a real salesperson as a last resort, not as a first step. Buyers have the knowledge of the world at their fingertips and use the Internet to search for information online instead of calling a salesperson. The Internet has empowered buyers with the ability to bypass sales people and find what they’re looking for themselves. They expect to find any answer they need online. Don't know the answer, Google it! This gives businesses that know this fact a great opportunity to be a truly helpful resource to potential buyers.

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Website Optimizing Tips that Work

Website Optimizing Tips that Work

Optimizing your website is about setting up your website for success — but how do you get people to your site and what do you do with them once they are on your website?

The dictionary meaning of Optimization is: OPTIMIZATION -Noun: An act, process, or methodology of making something as fully perfect, functional or effective as possible. Derivative of the verb optimize |ˈäptəˌmīz | verb [with obj.] make the best or most effective use of (a situation, opportunity, or resource): Computing rearrange or rewrite (data, software, etc.) to improve efficiency of retrieval or processing.

What Should I Optimize My Website for, Specifically?

You should optimize your site to get;
    1.    Website Visitors, to visit your site.
    2.    Search Engines, to take note of your site in the search.
An un-optimized site does not attract, convert, close or delight customers. A well optimized site should attract your “ideal customer” to your website.

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