Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

SEO Writing Tips

Understanding Meta Keywords, Meta Descriptions, and Title Tags

Here are some tips for using Meta Tags, Meta Descriptions and Meta Keywords on your web pages for better SEO.

The Meta Tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. The most important tags are the description, keywords and title.

Meta Title

The Meta Title is one of the most important factors for a successful search engine optimi­zation of your web site. The title provides summarized information about your website and appears in the browser title bar. The title is what appears on the search engines result page (SERP). The title tags should be up to 75 characters but try not to exceed that amount.

...
Continue reading
5830 Hits
1 Comment

Top 3 SEO Questions and Answers

Top 3 SEO Questions and Answers

These are the answers to the top 3 SEO questions we’re asked about getting found online.

1. “How Do I Get Found on Search Engines Like Google Bing and Yahoo?”

Everyone wants to be found on the top of search lists for their keywords. An immediate way to get found at the top of search engines is to sign up for a Google pay-per-click Adwords account choose your keywords and you will be at the top of searches because you are paying to be there. Here’s how to get started with Google Adwords. ‎If you are interested in getting found organically on search engines, please see the 8 steps below. 

2. “Why Doesn’t My Web Site Get the Phone Ringing With New Business?"

This may not be the fault of poor search rank. A website can rank well but not help visitors find the answers they’re looking for, and the visitors will bounce on to the next site in their search for their answer. Remember that only 3% of visitors are ready to make contact with you from your site.

...
Continue reading
4017 Hits
0 Comments

Website Optimizing Tips that Work

Website Optimizing Tips that Work

Optimizing your website is about setting up your website for success — but how do you get people to your site and what do you do with them once they are on your website?

The dictionary meaning of Optimization is: OPTIMIZATION -Noun: An act, process, or methodology of making something as fully perfect, functional or effective as possible. Derivative of the verb optimize |ˈäptəˌmīz | verb [with obj.] make the best or most effective use of (a situation, opportunity, or resource): Computing rearrange or rewrite (data, software, etc.) to improve efficiency of retrieval or processing.

What Should I Optimize My Website for, Specifically?

You should optimize your site to get;
    1.    Website Visitors, to visit your site.
    2.    Search Engines, to take note of your site in the search.
An un-optimized site does not attract, convert, close or delight customers. A well optimized site should attract your “ideal customer” to your website.

...
Continue reading
4252 Hits
0 Comments

How to Tell Google, Bing and Yahoo that Your Website Exists

You have a website, but Google, Bing and Yahoo don’t seem to be aware that your site exists. What are you going to do about it? After DeCarlo Studios builds and launches a website for our clients, we register the site with Google, Bing and Yahoo. This is a simple process and here is what you should do to register your website.

How to Submit a Website to Google

b2ap3_thumbnail_how-to-submit-your-site-to-google.jpg

Here is a link that you can use to add your website URL to Google. It is a simple data form into which you copy and paste your complete web address. Submission of your website to Google is a free service and offers no guarantee of indexing. It isn't necessary to add subdomains – just the root main website address. The bots will find the subdomains, although an updated sitemap may speed up the process once it is added. A simple way to make sure that you put in the correct address is to open a web browser and go to your website's home page. Copy the entire address. You will then paste that address into the Google site submission window.

...
Continue reading
56579 Hits
2 Comments

What is Google Places? How to Register with Google Places

What is Google Places? How to Register with Google Places

What is Google Places?

Google Places gives your business a physical location and phone number on the web. Think of it as a modern day local phone book listing. This information goes into searches based on location and proximity for the searcher using Google. It’s a simple way for businesses to let Google know about them and list where they are located, what the business does or offers and their contact information. Google Places is a great way for local businesses to show up on local Google searches and it’s a must for online search engine optimization and online search awareness.

Surprisingly, many small businesses are not registered with Google Places. They do not understand the potential marketing impact that Google Places has to offer. The more information that you can provide Google Places about your business, the greater your chances are of coming up higher in localized Google searches. In a search, Google often lists local results and if the person doing the searching is located in your area listed in Google Places, your listing may appear in the search. The best part of Google Places is that it is a FREE service, so why not use it to promote your business and jump ahead of your competition?

Google Places will show your business in local searches, plus you don’t have to list an exact location if you work from home or don’t have customer access, like a store front. Google Places will let you display detailed information about your business such as the name of your company, the location (if you choose), your telephone number, your email address and web address. In addition, you may also include a 200-character description of your products and services (which should include your rich keywords), up to five categories that describe your business products or services, a radius distance served, a list of areas served, hours and days of operations and your business payment options. You can also load up to ten photos for viewers to see and include up to five videos from your YouTube account. The more information fields that you fill in, the more online presence your business will have ... so try not to leave any fields blank!

...
Continue reading
13520 Hits
0 Comments

10-step-website-lead-generation-ebook-cta

13-key-questions-for-website-success

inbound-marketing-assessment-cta