Online Marketing Blog

Our DeCarlo Studios online marketing blog – learn about SEO, Website Design, Graphic Design, and Inbound Marketing here!

13 Key Questions to Ask Before You Build Your Website

13 Key Questions to Ask Before You Build Your Website

Website Design and Development

There are many different directions that you can take to get a website for your business. There are also many variations in prices from free websites to expensive and everything in between.

Which path is right for you and your business? Where and how do you begin? Answer: Ask yourself the right questions and you will develop a clear idea and plan for the website you need.

DeCarlo Studios asks clients specific questions to determine what type of site is needed in order to do what the client expects to achieve. For instance, a business website client would like their site to get found easily online and cause viewers to call them and purchase their products or services. Here are questions we ask our clients and example answers to help you with your website development planning.

13 Key Questions to Guarantee Your Website is a Success:

1. What market “specifically” is this website targeted to?
    •    Business to Business
    •    Business to Consumer
    •    A Subscription Web Site for Members
2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers.
    •    Male or Female?
    •    Young or Old?
    •    Income Level?
    •    Education Level?
    •    Create a “Buyer Persona” this is KEY.
3. What is the purpose of your web site?
    •    Informational
    •    eCommerce Online Store
    •    Selling a Service
    •    Marketing your Business
    •    Data Collection
    •    Lead Generation
    •    Just for Fun
    •    Topical
    •    Educational
4. How will people find your site?
    •    Print Marketing?
    •    Social Media?
    •    Networking?
    •    Search Engines?
    •    SEO or SEM?
    •    Keywords?
    •    E-mail Marketing?
    •    Blogging?
    •    Other Ideas?
5. What are you going to do to make visitors linger at your site?
    •    Relevant Compelling Content
    •    Answer Questions
    •    Educate
    •    Free Offers
    •    Videos
    •    Blogs
    •    Organized Site Layout
    •    Update Content Frequently
6. What do you want visitors to do once they are at your site? What action do you want to inspire?
    •    Learn
    •    Order
    •    Try
    •    Watch
    •    Submit Info
    •    Search
    •    Contact
    •    Become a Member
    •    Purchase Something
    •    Tell a Friend
    •    Share
7. How are you going to get people to come back to your site?
    •    eNewsletter
    •    Social Marketing
    •    Timely Offers
    •    Direct Mail
    •    Blog
    •    Videos
    •    Change Content Often
    •    Email Marketing
8. How are you going to monitor the results of your web site?
    •    Web Site Analytics
    •    Google Analytics
    •    Keyword Analytics
    •    Visitor Tracking Tools
    •    Hubspot
9. What are the things needed to get a great web site up and running?
    •    Written Description of Target Personas
    •    Site Layout Plan
    •    Content Written Specifically For Target Personas
    •    Quality Images that Relate to Content and Target Personas
    •    Purchase Domain Name
    •    Purchase Website Hosting
    •    A Content Management System (CMS) like Joomla (our favorite), Wordpress, or Drupal
10. What content do I need to build the site?
    •    Content Written for Target Personas
    •    A Writer (If you can’t or won’t write, get a professional writer who can write for web.)
    •    Images
    •    Products
11. Do you have a budget?
    •    Yes. What is your budget?
    •    No budget to under $1,000 - check out free website providers.
12. How do I attract more traffic to my site?
    •    Print Marketing
    •    Social Media
    •    Networking
    •    Search Engines
    •    Likes
    •    Sharing
    •    SEO or SEM
    •    Keywords
    •    Email Marketing
    •    Blogging
    •    eNewsletters
    •    Backlinks from Other Sites
13. How will I know that my site is successful?
    •    When it Generates interest
    •    Awareness
    •    Leads and Revenue
In order to have a successful website, you need to have a plan. You can develop the plan by asking and answering “The Right Questions to Guarantee Your Site is a Success.” Download a free PDF checklist of our questions here.

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How Much Does a Business Website Cost?

How Much Does a Business Website Cost?

When we're approached by a small business owner who is looking for help creating a website the first thing we're often asked is: “I need a web site. How much would you charge to make one?”

This question usually comes up before we're told what the website is for. Website prices can vary greatly from free to a lot of money. We've heard of sites priced more than $250,000! We have not had the opportunity to build a 250K website at DeCarlo Studios yet. Our websites are priced towards the other end of the scale. So lets talk prices, and we’ll start with the price everyone creating their first business website wants to hear: Free!

FREE Business Websites

The free sites are the do-it-yourself web sites. Our mothers always tell us that nothing is free and everything costs something. You’ve seen the commercials from Intuit, Wix, 1&1, Homestead and others. Just set up an account, and you can build a website yourself, for free, in less than an hour. These are great for small startups with little to no marketing budget. The sites let you choose from their pre-designed templates and photos. You can upload your photos and copy and paste your content right into the template. Once you are happy with your results, publish your site and you are up and running live online – YES!

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